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ENDURANCE FILMS AND ACTIVE.COM CONTINUE COLLABORATION
Wednesday, March 26, 2008
For Immediate Release: 1.08.08
Louisville, KY - Endurance Films and Active will again collaborate in 2008 to give participating Race Directors and event managers the option to offer training DVDs through their event registration pages as an additional revenue stream and added value to race participants.
In 2007, Active and Endurance Films partnered to make multisport training DVD available for purchase directly through Active’s registration pages. We first began working with Active per the request of partnered event, The Life Time Fitness Triathlon. Director, Charlie Wasley, was looking for a way to make training resources like ours more readily available to his registrants. We made four of our best selling multisport titles available to his race and an additional 75 triathlon events in 2007. The response by the registrants was quite impressive and showed us that training is something that triathletes are actively seeking.
“We were pleasantly surprised with the success of this program.” Wasley stated. “It’s been great to be able to offer our participants quality training DVDs and earn additional revenue at the same time.”
Endurance Films will continue to work with Active.com in this capacity and hopes to bring other registration hosting companies on board with the idea.
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